Syed Zulkifli Syed Ismail

Chief Executive Officer

Professional Experience

Syed Zulkifli joined MRM Plus Sdn Bhd on December 2020 to lead the restructuring of MRM Business and Economy arm. He previously served as Group Chief Strategy Officer (GCSO) of Damansara Holdings Behad or DBHD (formally known as Damansara Realty Berhad) for 4 years. He also served as Chairman and Directors for various key subsidiaries of the DBHD Group.

Syed Zulkifli joined DBHD since 2016 with a specific role to lead the Transformation and Restructuring of the Group as well as to ensure the Group escape from continuous losses since 2014. He and his team have develop a comprehensive Transformation Plan that consist of over 200 granular level action items and initiatives that successfully carries the Group from three (3) years consecutive streak-of-losses to a sustainable 3 years Profitability in year 2017, 2018 and 2019.

Prior to joining DBHD, he served Malaysia Airports Holdings Berhad (MAHB) in various positions including Transformation Management Office & Airport Planning and Development since 2010 where he led various Commercial Viability Studies for airports expansion and development for the Group including expansion of MAHB’s Sabiha Gocken International Airport, Turkey in 2014.


  • Certified Financial Modeller and Valuation Analyst with Corporate Finance Institute (CFI)
  • Master of Business Administration- Arshad Ayub Graduate Business School (AAGBS) UiTM
  • Bachelor of Economics from Universiti Malaysia Terengganu (UMT)